2015-2018 Strategic Plan



Our mission is to conserve and protect the natural and historic land and water resources of Virginia’s Capital Region for the benefit of current and future generations.




Our vision for the future of Virginia’s Capital Region includes:

  • Protecting significant areas of land that preserve our healthy watersheds, historic landscapes, forests, and farms

  • Promoting a healthy community that enjoys connected natural areas, a regional trail network, a vibrant economy, and a better quality of life

  • Educating our community and nurturing a well-developed land conservation ethic

  • Earning recognition as a preeminent and respected authority in land conservation




CRLC’s Core Values provide the foundation for all strategies, policies, and organizational decisions.


Integrity and Excellence

We embrace the highest ethical standards and operate with complete transparency.  We strive to earn and maintain the trust of landowners, donors, partners and the general public.


Collaborative Decision-making

We work collaboratively to assist our partners and to help craft conservation solutions that best serve our communities.


Permanent and Voluntary Land Conservation

We are committed to voluntary methods of land conservation, such as conservation easements, that will permanently conserve natural and historic lands throughout Virginia’s Capital Region.


Relevance to Our Community and Sense of Place

We are dedicated to sustaining our region’s healthy communities and strong sense of place.


Responsible Stewardship

We are committed to the long-term monitoring and management of permanently protected lands.



We hold ourselves to the highest performance standards and employ the most advanced and innovative practices in the conduct of our work.  





GOAL 1: Strategic lands are preserved and managed to protect their conservation values

  1. Identify and prioritize the most important parcels for potential protection

    1. Arrange access to GIS-based data to allow analysis and prioritization

    2. Develop a strategic conservation plan

    3. Identify public parks in region and prioritize them for preservation

    4. Identify and protect high value connectors

  2. Facilitate or hold conservation easements or fee-title ownership on appropriate lands

  3. Steward the conservation values of land protected

  4. Consider viable opportunities to hold easements outright and own land in fee


GOAL 2: Have the organizational structure and stable base of financial support to permanently protect lands

  1. Strengthen and develop the Board of Directors and Advisory Board

    1. Further engage all Board Committees in organizational management

    2. Engage in active succession planning for leadership

  2. Create a donor-centric internal culture that engages everyone in fundraising activities

  3. Update the Fundraising Plan and develop the financial support necessary to achieve our mission

  4. Draft an annual Business Plan

  5. Initiate a planned giving program and consider an endowment

  6. Develop the professional staffing to guide management of the Conservancy

  7. Become accredited


GOAL 3: Increase the organization’s relevance to the community and build a conservation ethic

  1. Identify and prioritize key audiences and the best tools to reach them
  2. Explore playing a key role in development of new community trails and green spaces
  3. Participate in public events and activities that reach target audiences
    1. Provide opportunities for the public to utilize protected land for educational purposes and access to nature
  4. Collaborate with similar conservation and cultural groups to educate the community
    1. Provide information targeted to landowners and their advisors
  5. Advocate for public policies and programs that support conservation efforts on a selective basis
    1. Consider becoming an LTA Advocacy Ambassador
    2. Develop personal connections with local, state, and federal legislators and officials
  6. Build more name recognition and public enthusiasm in the Conservancy
    1. Conduct effective public relations
    2. Engage in dialogue with diverse segments of the population to learn about how the Conservancy can best serve their needs
    3. Explore involvement in developing a Buy Fresh Buy Local chapter          




Pony Pasture section of James River Park System, Richmond VA 

10 year anniversary of JRPS conservation easement & dedication ceremony with Old Growth Forest Network



Tuckahoe Plantation

Fields, Forests, & Streams - CRLC's annual fundraising event

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